See how your website appears to AI search tools — and how to improve it
Find out how AI search tools see your business — and what to do about it.
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What the score above tells you — this is a heuristic scan: we fetched your page and checked it against the signals AI tools look for when deciding whether to cite a website. It covers six dimensions including content extractability, entity signals, technical access, social proof, and how well your pages answer the questions your customers actually ask.
What happens next — the GEO Analysis Agent will ask you a few quick questions about your target customers and their main challenges. Using your answers alongside the scan results, it will run a live simulation across three AI systems (Claude, GPT-4o, and Llama) to show exactly how each one responds when someone searches for a business like yours — and what it would take to appear in those answers.
GEO Analysis Agent
Score by Dimension
How Your Score Is Calculated
GEO Scanner analyses your website across six dimensions that AI search engines — ChatGPT, Gemini, Google AI Overviews, and Claude — use to decide which sources to cite in their answers. Each dimension is weighted by its impact on AI citation probability.
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Content Extractability25 pts
Can an AI actually read and quote your content? This checks whether your key messages appear early on the page, whether paragraphs are a digestible length, whether your page title clearly describes what you do, and whether your content has been updated recently. AI tools are significantly more likely to cite pages updated within the last three months.
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Entity & Authority Signals20 pts
Does your site clearly identify who you are? This checks for your company name, address, and founding year in structured data or visible text; named team members with credentials and job titles; a descriptive H1 heading and meta description; a linked LinkedIn company page; and consistent branding across title, H1, and meta tags. AI tools are more likely to cite sources they can confidently attribute to a known entity.
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Technical & Bot Access20 pts
Can AI crawlers actually reach and process your content? This checks whether your robots.txt blocks AI bots such as GPTBot, ClaudeBot, or PerplexityBot; whether you have JSON-LD schema markup (Organisation, Reviews, FAQ, Article); whether a sitemap.xml exists; how quickly the page loads; and whether core content is visible in the raw HTML without requiring JavaScript to run.
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Social Proof & Credibility20 pts
Do third parties validate your claims? This checks for genuine customer reviews and testimonials (especially with names and roles attributed); case studies with specific, measurable outcomes such as "reduced costs by 30%" or "saved 8 hours per week"; and whether your copy uses industry-specific language that matches the terminology your target clients would use in a search. This is consistently the weakest dimension for professional services firms — and the highest-impact one to fix.
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Query-Answer Structure10 pts
Is your content structured the way AI tools expect? This checks for an FAQ section (and ideally FAQPage schema markup); H2 or H3 headings phrased as questions your clients actually ask; and bulleted or numbered lists. AI tools are significantly more likely to quote pages where content is already formatted as a direct answer to a question — the closer your content resembles the answer, the more often it gets cited.
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E-E-A-T Signals5 pts
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework Google and AI tools use to assess source quality. This checks for a linked About page with real team information; a Privacy Policy linked from the footer; a Contact page; and mentions of awards, accreditations, professional memberships, or regulatory authorisations. These signals tell AI tools your site belongs to a real, accountable business rather than an anonymous or low-quality source.
A score of 60+ indicates AI tools can generally find and cite your site. Below 40 means significant gaps exist that are actively reducing your visibility. The full breakdown — with specific fixes for every gap found — is in the email report.
What is GEO Scanner?
GEO Scanner is a free AI visibility analysis tool that scores your website on how likely it is to be cited by AI-powered search engines — ChatGPT, Gemini, Google AI Overviews, and others. It fetches your page, analyses it across six scored dimensions, simulates how multiple AI models would respond to a relevant query, and returns a prioritised list of improvements.
Built by the team at Stour Valley AI — AI consultancy and training for UK businesses. Founded 2025. Last updated June 2026.
Who built GEO Scanner?
GEO Scanner was created by Dr Jez Bezant and James Everard, co-founders of Stour Valley AI. Jez brings 25+ years in regulated financial services and AI consulting; James brings deep expertise in AI engineering, automation, and data systems. GEO Scanner is a free tool — get in touch at hello@svai.co.uk if you need hands-on help with your GEO strategy.
What businesses say about GEO Scanner
"We scored 42/100 and had no idea schema markup even existed. After following the Priority Improvements list we went from invisible to being cited by ChatGPT within three weeks."
"The report flagged our missing H1 and anonymous testimonials immediately. Simple fixes, but ones we'd never have spotted without running the scan."
Frequently asked questions about GEO and AI visibility
What is Generative Engine Optimisation (GEO)?
GEO is the practice of structuring your website so AI search tools are more likely to cite it in their generated answers. Unlike traditional SEO, GEO focuses on content extractability, schema markup, authority signals, and answer-ready formatting rather than keyword density or backlinks alone.
How does GEO Scanner score my website?
GEO Scanner fetches your page and analyses it across six dimensions: Content Extractability (25 pts), Entity & Authority (20 pts), Technical & Bot Access (20 pts), Social Proof (20 pts), Query-Answer Structure (10 pts), and E-E-A-T Signals (5 pts). Each check is based on published research into what signals influence AI citation rates.
Why does schema markup matter for AI visibility?
Schema markup (JSON-LD) tells AI crawlers structured facts about your business — your name, location, services, reviews, and FAQs. Sites with Organization and FAQPage schema are significantly more likely to be cited because the AI can confidently extract and attribute specific claims to your site.
What score should I aim for?
80+ is Excellent — your site has strong AI visibility signals. 60–79 is Good — solid foundations with a few gaps to address. 40–59 is Fair — meaningful improvements available. Below 40 means AI tools are unlikely to cite you for relevant queries.
Is GEO Scanner free?
Yes, completely free. Enter your URL, describe your target client and sector, and receive a full AI visibility report in under 60 seconds. Results are cached for 28 days — to re-scan after making changes, contact us to flush your cache.
How do I improve my GEO score quickly?
Add Organization and FAQPage JSON-LD schema
Add a visible H1 and unique meta description
Include case studies with specific, measurable outcomes
Name your team members with credentials and job titles
Add a FAQ section with question-formatted H2/H3 headings
GEO Scanner's Priority Improvements list shows exactly which gaps are worth the most points for your specific site.
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